Market Development | VIPO

Market Development

Market Development

ARTS for the future! (Project to Support the Enhancement of Cultural Arts Activities to Overcome the COVID‐19 Pandemic)

ARTS for the future! Logo

Sponsored by the Agency for Cultural Affairs, Government of Japan

This project will support the efforts of cultural arts organizations that have been forced to curtail their activities due to the COVID‐19 pandemic to strengthen the sustainability of their activities and encourage innovation in cultural arts activities during the “new normal” while actively holding performances after carrying out sufficient COVID countermeasures and getting a wide range of stakeholders the promotion of their activities.

Market Development

CoFesta (JAPAN International Contents Festival)

CoFesta_ Logo

Sponsored by the Ministry of Economy, Trade and Industry


CoFesta (JAPAN International Contents Festival) is a project sponsored by METI that assists the optimization and international promotion of events related to the Japanese content industries (games, anime, manga, characters, broadcasting, music, and movies), as well as affiliated industries such as fashion, design, etc.

The aim is to broaden the Japanese content market by networking through events related to Japanese content, examining open innovation as the main axis of content, and supporting the dissemination of information both domestically and internationally.

Market Development

Core Archive Center Creation Model Project

Sponsored by the Agency for Cultural Affairs, Government of Japan

The Core Archive Center Creation Model Project aims to establish core centers serving to preserve and utilize cultural assets, such as non-film-based movie-related materials used in studios, that have historical and cultural value in Japan. It is aiming to create a network of related industries genres and promote shared use and management of the archived information.

Market Development

Festival Scope Project

In this project, a special VIPO page has been set up on Festival Scope Pro (, an online film viewing platform developed in Europe for industry professionals. This page will introduce Japanese films and creators’ works related to VIPO projects, in addition to the projects that we call for the entry. Our primary aim is to provide an opportunity for film festival programmers and other related professionals from overseas to view Japanese films, and to promote the selection of these films for film festivals.

We planned to update the page twice this year. The first update was made and opened with 25 new projects on 4th of the July. We’re planning to update around the time of Berlin International Film Festival for the second update during the year.

In conjunction with these large-scale markets where many film festival programmers and buyers from around the world gather, we will provide an opportunity for you to discover a range of Japanese films and creators.

VIPO’s page under Festival Scope Pro’s Labels section, a section for agencies and organizations from various countries:

▶Director in Focus
-Yoshihiro FUKUNAGA
-Minami GOTO
(Film viewing, etc. only available to Festival Scope Pro members)

What is Festival Scope Pro? ( This is a platform which aims to help festival programmers around the world for their programings by providing the latest films including full-length films. Agencies and film festivals from many countries introduce a variety of films on their web pages that they have set up.

●Agencies and festivals in participation: UniFrance, Telefilm Canada, German Films, European Film Promotion, eave, and more

●Major festivals and markets: Busan International Film Festival, Toronto International Film Festival, Venice International Film Festival, Shanghai International Film Festival, Hong Kong International Film Festival, Cannes Film Festival, Berlin International Film Festival, International Film Festival Rotterdam, Tokyo FILMeX, HAF, Asian Project Market, and more.

Market Development

FY2020 Project on Improvement of the Environment for Content Development (Content-Related Business Matching Project)

Sponsored by the Ministry of Economy, Trade and Industry


In order to continue to develop the growth of the Japanese content industry and advanced content technologies, we aim to stimulate international trade and create new markets for Japanese content by providing opportunities for business matching.

Pitch Relay at the Annecy International Animation Film Festival MIFA

We held an online pitching session entitled “Pitch Relay ‘Japanese Animation Makes Your World Brighter’” with six Japanese companies at MIFA, market of the Annecy International Animation Film Festival, the world’s largest animation film festival, which was held online for the first time due to the impact of Covid-19.

Asian Animation Summit (AAS) Project Pitch Introductory Seminar

Welcoming the Chair of AAS as a speaker, we introduced the biggest animation pitch event in Asia to Japanese companies. Fifty people, mainly producers who are actively expanding their business abroad, participated. In the Q&A session, participants asked questions about details about the event, such as how mentoring happened and how the projects were selected.

Bucheon International Fantastic Film Festival Project Pitching “NAFF It Project” and “NAFF Fantastic Film School”

In NAFF It Project, the project market for the Bucheon International Fantastic Film Festival, we supported the participation of emerging Japanese film directors and producers. In NAFF Fantastic Film School, a producer training program held within the film festival, we supported the participation of two emerging Japanese producers.

Berlin International Film Festival’s European Film Market / Berlinale Co-Production Market Introductory Seminar

We welcomed representatives from the Berlinale Co-Production Market, which is held alongside the European Film Market (EFM) , to give an overview of each market, past case studies and remarks, and what the markets were looking for. 37 people attended the seminar.

Shanghai International Film & TV Festival Business Matching

We conducted business matching at the largest film and TV event in China. From Japan, 25 companies, mainly regional broadcasters, participated and had business meetings with about 240 Chinese companies.

ChinaJoy (Game & Animation—International Online Exhibition)

At ChinaJoy, China’s largest game expo, we worked with the China Audio-video and Digital Publishing Association Game Publishing Committee to conduct business matching on a closed website. 46 Japanese game and animation companies participated, and 31 Chinese game production companies, developers, and others participated. As many as 168 business meetings were held.

Japanese website
Chinese website

Russia Content Business Seminar [Introduction/Animation]

We held a seminar to learn about the Russian content industry and the Russian market. Attendees learned about the latest market status, advantages of Japanese content, and tips on entering the market. The seminar was attended by 163 people.

Rotterdam Lab Participation Report Session and Introductory Seminar

Aiming to have more Japanese film producers deepen their understanding of Rotterdam Lab, which is held within the International Film Festival Rotterdam, we held a report session and seminar to share information from three Japanese producers who participated in Rotterdam Lab 2020 last year.

Exhibition Booth and Pitches at Busan International Film Festival’s Asian Project Market (APM) and E-IP Market

Five live-action film projects participated in the Asian Project Market of the Asian Contents & Film Market, part of the Busan International Film Festival, and held a total of 13 pitches (individual meetings). At the E-IP Market, where we had booth for the first time, eight companies participated and had 52 business meetings for published material (books, e-books, screenplays) aiming for adaptation into films.

“VIPO Japanese Movie & Animation Pitching (JMAP)” at TIFFCOM

We streamed pitches in English by ten live-action and animation producers from Japan aiming for international co-production. Each pitch had comments and feedback from international film project market directors or buyers from major international animation studios. The streamed pitch session was viewed by 124 people. We provided English pitch training program (5 sessions) to the 10 participants in advance.

Asian Animation Summit (AAS) Pitch

Animation companies from Japan joined Asia’s biggest animation pitching event for the first time. 4 producers actively seeking co-production and investment partners participated in a week-long intensive mentoring session, after which they gave their pitches at Asian Animation Summit (9th edition).

“Everything You Need to Know About the North American TV Industry” Seminar

In order to promote adapting and remaking Japanese IPs into North American TV series and to deepen understanding about the North American TV industry, we held a seminar giving an overview of the American TV industry explaining the needs for Japanese IPs in North America, and other information about the market. The seminar was attended by 115 people.


We streamed a seminar to explain the market scale and give an overview of Japanese contents. And we also introduced case studies of Japanese contents entering the Chinese market for those in the Chinese contents industry.

Guild of Music Supervisors (GMS) Panel “How the Sync-business Works in Hollywood and Opportunities for the Japanese Music Market”

Welcoming speakers from the Guild of Music Supervisors of the United States, we held a seminar explaining how to effectively promote music into films, the latest information on music sync placement for films in the expanding field of subscription media, and other information on sync business in the US. 125 people had attended the seminar.

Ties That Bind (TTB) Introductory Seminar

We held a seminar aiming to deepen understanding about the live-action film producer training program Ties That Bind (TTB) with the aim of having as many Japanese film producers as possible apply and attend the program.

Support for Emerging Film Producers’ Participation in Rotterdam Lab 2021

We supported the participation of three emerging film producers from Japan in Rotterdam Lab, a producer training program held within the International Film Festival Rotterdam. In addition to participation in various lectures and sessions on international co-production, individual meetings were held with film industry professionals from around the world.

Russian Content Market Business Matching

We held online meetings between six Russian VOD platforms, cable TV companies, distributors, etc. and 17 Japanese content companies with a focus on anime. By carefully examining the characteristics of the participating companies from both the Russian and Japanese sides and sharing the information about the companies prior to the meetings in order to increase the matching success, closed as an efficient business matching.

Japan Pavilion at Kidscreen Summit Virtual 2021

We held the Japan Pavilion at Kidscreen Summit Virtual, the biggest kids’ entertainment market in North America. This year, we attended for the third time, and for the first time the market was decided to be held online. We provided business opportunities for 13 Japanese companies with content targeted toward children and teens to expand their projects into overseas markets.

Berlinale Co-Production Market Visitors Programme

We supported the participation of five Japanese producers in the Berlinale Co-Production Market Visitors Programme, held at the 18th European Film Market. The entire program was held online and the participants were able to increase their knowledge on international co-production through panel discussions by country and through speed matching.

Online Panel “What to Begin with for Your Music to be Synced to Films Overseas”

Welcoming composer agent in Hollywood and music producer Mr. Koyo Sonae as a speaker, we held a seminar in which Mr. Sonae gave advice to Japanese music producers or agents, based on his experience as a Japanese agent promoting music for North American content. 149 people attended the seminar.

13th Trilateral Cultural Content Industry Forum *Held alongside TIFFCOM2020

The Trilateral Cultural Content Industry Forum is an international conference that aims to create business opportunities in the content industries of Japan, China, and South Korea. In the intergovernmental conference, the impact of COVID-19 on the content industry and the role of the content industry post-COVID-19 were discussed. Additionally, in the panel discussion seminar, experts from each country gave lectures and discussions on international co-production online and popular contents.

Asia Content Business Summit (ACBS)

The Asia Content Business Summit (ACBS) is an international conference where government officials and content industry experts in Asia gather, to promote the circulation of content. The Asia Content Business Short Film Project, Project 19, introduced the efforts of various Asian countries against COVID-19 to the world in the form of short films and documentaries. Additionally, a panel discussion was held at the Hong Kong International Film and TV Market (FILMART) on the topic of the digitalization of Asia’s content industry.

CoFesta (JAPAN International Contents Festival 2020)

CoFesta is a project connecting a wide variety of Japanese content-related events both in and out of Japan, in order to effectively promote Japanese content to overseas. The purpose of this project is to build a network among the organizers of those events, consider the future of open innovation through content, and to transmit information within Japan and overseas to help them cooperate in expanding the market for Japanese content. Most of the events this year were held online for the first time due to COVID-19. There were 36 certified events (of which eight were canceled or postponed).

Market Development

FY2022 Surveys and Research to Promote the Use of the Japan Location Database (In Collaboration With the JFC)

Sponsored by the Agency for Cultural Affairs, Government of Japan

1. Project Outline
This project uses the Japan Location Database (JL-DB) to consolidate and improves the searchability of location information accumulated and maintained by film commissions (FC) in regions throughout Japan. By doing so, we aim to promote filmmaking within Japan and encourage creative endeavors in Japanese cinema, as well as showcase attractive locations across the country.

2. Project Details
Following system upgrades we made in the previous fiscal year, including user interface changes and improvements to information published in the database, in the 2022 fiscal year we will primarily focus on developing and implementing functions for registered users (FCs across different regions).

Concurrently, along with examining and improving information published in the JL-DB about Japan’s filming locations and permits, we also aim to improve the domestic filmmaking environment. We will carry out training to strengthen the FC system, promote enhanced inter-regional cooperation and investigate the current state of FCs. In our research to make the database unique, engaging and easier to use, we will conduct the following activities (1) to (4).

Main Business Activities

(1) Research for and implementation of additional functions to the JL-DB system, as well as system operation and maintenance work and analytical surveys on utilization
・Review old functions and consider new functions to add to the system
・Work on adding these new functions
・Carry out system operation and maintenance work along with analytical surveys about the website

(2) Work related to surveys and other research to improve the data registered in the JL-DB
・Research and collect information on FCs to promote the use of the JL-DB.
・Collect the latest information relating to licensing procedures and how to share it

(3) Research and verification in order to strengthen the FC system to improve the filming environment
・Conduct training to strengthen the FC system.
・Promote the strengthening of inter-regional cooperation within the FC system.
・Conduct surveys on the current status of the FC system.

(4) Recommendations for strengthening the functionality of the JL-DB
・Report to the Agency for Cultural Affairs on the research stated above in (1) through (3) as needed.
・Present a proposal for strengthening the functionality of the JL-DB based on this research, after this has been discussed, conduct a test scheme and report the results to the Agency for Cultural Affairs.

For more information, please visit the JL-DB official website

Market Development

FY2022 Project on Piracy Control (Training Seminars)

Sponsored by the Agency for Cultural Affairs, Government of Japan

More copyrighted works are distributed internationally in our increasingly digital and networked world. Technological advancement has made it easier to reproduce works, meaning copyright infringing content is also distributed globally, resulting in severe damages to Japanese copyright holders. With this in mind, our project will aim to increase the effectiveness of piracy control in specific countries and promote the distribution of legitimate works. Specifically, the project will include hosting seminars for governmental organizations of specific countries and regions, as well as for Japanese companies and copyright holders, with topics to prevent infringement and promote the distribution of legitimate copies.

▼Project summary
Three seminars will be held in countries and regions in Southeast Asia where copyright infringement involving Japanese cultural content is significant, and an increase in consumption of Japanese cultural content is expected. The covered countries and regions will be Thailand, the Philippines, and Singapore. Due to concerns over the spread of COVID-19, the seminars will be held online.

In preparation for the seminars, we will have legal experts collect information on copyright infringement in Southeast Asian countries. We will share issues among the participating countries in Southeast Asia, as well as those in Japan, raise awareness about the issues in each country, and ultimately help pursue national interest.

Market Development

Japan Ambassador

Japan Ambassador

We mainly provide research services targeting foreigners such as surveys related to the content industries as well as other types of questionnaires.

If you have any questions or would like to delete your registration,please use the form below.

We may take some time to reply to your inquiries, we kindly ask for your patience.
Thank you very much for your understanding.

Inquiry form

Market Development


Sponsored by the Agency for Cultural Affairs, Government of Japan

With the aim of showing Japan’s high level of contemporary art and entertainments, award-winning works of Media Art, Animation, Games, and Manga from the Japan Media Arts Festival are exhibited and showed at international festivals.

Market Development

J-LOD (Japan content LOcalization and Distribution) Subsidy (2021)

J-LOD_ Logo

Sponsored by the Ministry of Economy, Trade and Industry


The purpose of this project is to promote the expansion of Japanese content abroad, boost the overseas expansion of related industries through the generation of interest in Japan, and attract inbound visitors, along with creating an ecosystem in which the content industry can have continuous growth.

1) Support for businesses that localize and promote content for overseas audiences
A portion of the necessary expenses related to content-driven localization and promotion when expanding overseas will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

2) Support for pitches to obtain funding from overseas
A portion of the necessary expenses related to procuring the required funds for full-scale production of content targeting overseas expansion, as well as expenses related to creating video pitches for license sales and partnership acquisition, will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

3) Support for entertainment businesses operating in the COVID-19 era
A portion of the necessary expenses will be subsidized for companies or organizations that engage in activities as follows, to reduce their cost burden.

• Expenses associated with diversifying revenue streams and enhancing customer experiences to secure new customers and business opportunities and to diversify and strengthen revenue, as well as expenses associated with transitioning to a new business model by holding events that use content from Japan
• Costs associated with canceling or postponing performances, exhibitions or amusement park and theme park events if they must be stopped due to events restrictions from a declared state of emergency or similar, as well as the costs in producing and distributing related event promotion videos for an overseas audience

4) Support for developing and demonstrating systems for the digital transformation of the content industry
A portion of the necessary expenses related to developing and demonstrating systems to streamline the process of producing and distributing content will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

5) Support for projects that create and promote story-based videos
A portion of the necessary expenses related to creating and promoting story-based videos for digital distribution will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

Market Development

J-LODlive2 (Japan content LOcalization and Distribution live entertainment) Subsidy

Sponsored by the Ministry of Economy, Trade and Industry


This project will support performances that contribute to strengthening the revenue base in Japan with an eye to the post-Corona era, as well as the implementation of digital distribution of all or a part of the video recording of such performances to overseas markets.


With the prolonged impact of the spread of Covid-19 in Japan and abroad, opportunities for the promotion of Japanese content overseas have been lost. In response to this, the Government of Japan aims to promote the overseas development of Japanese content, expand overseas development of related industries and attract inbound visitors to Japan through the creation of a Japan boom. It will achieve this by providing subsidies to businesses that promote Japanese content through performances that contribute to strengthening the revenue base of music, theater*, etc., with an eye to the post-Corona era in Japan, and through support for the implementation of digital distribution of all or part of the video recording of said performances to overseas markets.

*”Music” and “theater” refer to the cultural and artistic fields specified in Articles 8 to 11 of the Basic Act on Culture and the Arts (Act No. 148 of 2001).

Market Development

Pilot Project on Location Incentive for International Audiovisual Productions

Sponsored by the Cabinet Office

Purpose of Business
Rebate to cover a portion of the cost of production and location for international films, TV, etc., in Japan.

Based on discussions held at the Public-Private Liaison Conference on Environmental Improvement of Filming Location, this project aims to demonstrate the actual effect of incentives for attracting large-scale overseas TV and film shot on location in Japan.  It is a pilot project by the Cabinet Office with the purpose of attracting international productions to film in Japan and creating success case examples, as well as quantitatively and qualitatively grasping the resulting effects on regional economic promotion.

Market Development

VIPO Integrated Support System (VISS)

VIPO Integrated Support System, VISS supports Japanese content businesses in expanding their global business options. It provides:
1) a list of buyers 2) a list of global events 3) a list of multilingual support businesses 4) a list of merchandizing agents 5) a list of broadcasters 6) information on co-producing support system by country 7) information on government regulations on expression by country 8) contract templates related to Chinese content.
We are planning to update these lists and utilize VISS in the business matching projects run by VIPO in 2021.

Market Development

JACC® (Japan Content Catalog)


Japan Content Catalog (JACC®) is a database project that allows searching details and contact information regarding a variety of content genres such as 1) Movies, 2) TV Programs, 3) Anime and Characters, 4) Music, 5) Games, 6) Scripts, 7) Locations, 8) Creators, 9)Books. With this all-at-once database searching system called “JACC®Search”, simultaneous search for information across multiple databases dedicated to different genres is easy and convenient.

Because JACC® supports search in both Japanese and English, it connects the content holders in Japan and interested parties overseas. JACC®Search has combined eight types of databases. As of April 1st, 2022, there are about 120,000 records in English related to different types of content. It also supports search in Simplified Chinese and has about 7,000 records.

JACC®* official website:

* JACC is a trademark of ITSC Co., Ltd. registered in Japan Patent Office.

Market Development

JAPACON (Publishing information about Japanese contents)

In order to achieve the three objectives stated below, JAPACON will use social media to accumulate and publish information about a variety of domestic content. We are also reaching out overseas to promote Japanese culture and cuisine as well as media content.


  1. Supporting the distribution of Japanese content overseas
  2. Promoting “Cool Japan” overseas
  3. Promoting quality content from every corner of Japan within international markets


Market Development

Japan Book Bank, a published content catalog website for overseas users


The Japan Book Bank aims to promote the overseas development of Japanese published content by matching Japanese books and other forms of content with related overseas companies.

Overview of Japan Book Bank
Japan Book Bank is a website that allows users to search for Japanese published content. It was created for overseas publishers interested in translating and publishing Japanese published content, as well as for video production companies and producers who wish to make video works.

This site provides a catalog of Japanese published content that is readily available to be used as original works for translation and publication or visualization overseas.

Not only does the website provide a search function for content and copyright information, but it also implements an inquiry function so that inquiries can be made directly via the website.

Things you can do on Japan Book Bank

(1) Online catalog of Japanese published content
You can search in Japanese or English for Japanese published content in a wide range of genres. These are classified as follows:
Literary Collections
Paperbacks/Pocket editions
Children’s books/Young Adult Fiction
Craft and Hobbies/Art/Cook Book
Business/Economics, etc.
(Total of 16 genres)

(2) Information on copyright permissions by language
The site lists the available languages. You can use this site before your business meeting to make your meeting more efficient. Copyright information can only be viewed by people who have registered their IDs.

(3) Direct contact with publishers
Only people who have registered their IDs are able to make inquiries.

(4) Integration with the Japan Content Catalog (JACC®)
The Japan Book Bank is integrated with the Japan Content Catalog (, a database search system for movies, TV programs, animation, characters, music, games, scripts, location information, creators, and more, so that you can search for information on Japanese books and other published content registered within the Japan Book Bank on JACC®.
The registered trademark “JACC” is used with the permission of ITSC.

Japan Book Bank official website:

Market Development

Japan Creator Bank


Japan Creator Bank is a website where you can access information about top Japanese creators in the entertainment industry. This website features Japanese creators seeking to expand their career into the global market. Japan Creator Bank allows you to search for and contact creators with jobs and opportunities – perfect for those looking to work with Japanese creators.

Japan Creator Bank official website:

In March 2021, we added a function for viewing screenwriters’ proposals. Original proposals for visualization are provided in Japanese and English, and users can view a simplified version of a proposal without registering as a member. Currently, more than 60 proposals from active screenwriters working on movies and TV series are registered. We will continue to increase the number of proposals posted regularly and plan to post proposals from directors, producers and other creators, in addition to those from screenwriters. If you are looking for a proposal for a video work, please use this site.

Additionally, Japan Creator Bank is one of the databases within the Japan Content Catalog (JACC®), in which you can search for details of work done by the creators registered within the Japan Creator Bank.

※This website is run by the non-profit organization, Visual Industry Promotion Organization (VIPO). ※The registered trademark symbol “JACC®” is used with the consent of ITSC Co., Ltd.

Overseas Seminars and Events

VIPO promotes overseas businesses of content industry through market development seminars or business matching events by using our rich experiences and databases.


“Matching Forum (China)”

Chinese and Japanese content companies operating in China held presentations and panel discussions, and introduced the latest trends in China. Business cards were exchanged at the forum as well. It encouraged the promotion of Japanese content business in China.

"Matching Forum (China)"

“Localization Enterprise Business Matching”

Presentations and individual consultation meetings were held by localization companies with extensive overseas experience in the entertainment industry. Many Japanese content companies participated and business talks were actively held.

"Localization Enterprise Business Matching"

“Overseas Agent Business Matching Event”

Presentations and individual consultation meetings were held by overseas agents working with intellectual property. Many Japanese content companies participated, resulting in a meaningful business matching event.

"Overseas Agent Business Matching Event"