Market Development | VIPO

Market Development

Market Development

ARTS for the future! (Project to Support the Enhancement of Cultural Arts Activities to Overcome the COVID‐19 Pandemic)

ARTS for the future! Logo

Sponsored by the Agency for Cultural Affairs, Government of Japan

This project will support the efforts of cultural arts organizations that have been forced to curtail their activities due to the COVID‐19 pandemic to strengthen the sustainability of their activities and encourage innovation in cultural arts activities during the “new normal” while actively holding performances after carrying out sufficient COVID countermeasures and getting a wide range of stakeholders the promotion of their activities.

Market Development

CoFesta (JAPAN International Contents Festival)

CoFesta_ Logo

Sponsored by the Ministry of Economy, Trade and Industry


CoFesta (JAPAN International Contents Festival) is a project sponsored by METI that assists the optimization and international promotion of events related to the Japanese content industries (games, anime, manga, characters, broadcasting, music, and movies), as well as affiliated industries such as fashion, design, etc.

The aim is to broaden the Japanese content market by networking through events related to Japanese content, examining open innovation as the main axis of content, and supporting the dissemination of information both domestically and internationally.

Market Development

Core Archive Center Creation Model Project

Sponsored by the Agency for Cultural Affairs, Government of Japan

The Core Archive Center Creation Model Project aims to establish core centers serving to preserve and utilize cultural assets, such as non-film-based movie-related materials used in studios, that have historical and cultural value in Japan. It is aiming to create a network of related industries genres and promote shared use and management of the archived information.

Market Development

Festival Scope Project

In this project, a special VIPO page has been set up on Festival Scope Pro (, an online film viewing platform developed in Europe for industry professionals. This page will introduce Japanese films and creators’ works related to VIPO projects, in addition to the projects that we call for the entry. Our primary aim is to provide an opportunity for film festival programmers and other related professionals from overseas to view Japanese films, and to promote the selection of these films for film festivals.

We planned to update the page twice this year. The second update around the time of Berlin International Film Festival was made and opened with 21 new projects on 26th of the January, 2023.

In conjunction with these large-scale markets where many film festival programmers and buyers from around the world gather, we will provide an opportunity for you to discover a range of Japanese films and creators.

VIPO’s page under Festival Scope Pro’s Labels section, a section for agencies and organizations from various countries:

▶Director in Focus
-Shinya TAMADA
-Yoshihiro FUKUNAGA
-Minami GOTO
(Film viewing, etc. only available to Festival Scope Pro members)

What is Festival Scope Pro? ( This is a platform which aims to help festival programmers around the world for their programings by providing the latest films including full-length films. Agencies and film festivals from many countries introduce a variety of films on their web pages that they have set up.

●Agencies and festivals in participation: UniFrance, Telefilm Canada, German Films, European Film Promotion, eave, and more

●Major festivals and markets: Busan International Film Festival, Toronto International Film Festival, Venice International Film Festival, Shanghai International Film Festival, Hong Kong International Film Festival, Cannes Film Festival, Berlin International Film Festival, International Film Festival Rotterdam, Tokyo FILMeX, HAF, Asian Project Market, and more.

Market Development

FY2021 Project on Improvement of the Environment for Content Development (Content-Related Business Matching Project)

Sponsored by the Ministry of Economy, Trade and Industry


In order to continue to develop the growth of the Japanese content industry and advanced content technologies, we aim to stimulate international trade and create new markets for Japanese content by providing opportunities for business matching.

Talk Session on International Co-Productions: From Planning to Completion

Having worked on two international feature film co-productions, Along the Sea and Passage of Life, the producer Kazutaka Watanabe and director Akio Fujimoto, who completed the films while in their 30s, hosted a talk session for emerging producers aiming to create international co-productions, on planning to completion of films. The talk session consisted of their experiences in participating in the BCPM (Berlinale Co-Production Market) with their co-producers from Vietnam and the J-LOD subsidy (“J-LOD #2 financial support to create content for overseas markets and training human resources” used to fund these international co-productions).

Annecy International Animation Film Festival, the Japan Pavilion at MIFA 2021

The Japan Pavilion was exhibited online at MIFA 2021, an official market of Annecy International Animation Film Festival. The last time we exhibited the METI business matching booth onsite was 2018, and this year we gave seven Japanese animation firms the opportunity to have business meetings to promote their contents to overseas.

G.H.Y Culture & Media Business Matching for Scriptwriters

There was a business matching event between Japanese scriptwriters who want their original projects to be made into films overseas and G.H.Y Culture & Media, an audiovisual production company based in China and Singapore. Five scriptwriters from Japan participated in this matching event.

Acceleration-JAPAN (A-JAPAN) Business Matching

A-JAPAN was an online business matching event to facilitate the sales of Japanese IPs to be made into television series or remade overseas, with the people in the American film industry, particularly Hollywood. Six Japanese projects were presented at this event.

Bucheon International Fantastic Film Festival “NAFF It Project” and “NAFF Fantastic Film School”

Two films, The Water Sprite and Quantum Suicide, were presented at the NAFF It Project. They had 56 meetings, with film industry people invited from all over the world participating online. The Water Sprite won the Mocha Chai Award from the post-production support department. Producer Amy Aoyama participated in the NAFF Fantastic Film School.

Game Ark IP Business Matching

A business matching session was held between Japanese IP holders and GameArk, a Chinese company known for producing and distributing the smartphone game BLEACH Soul Rising, which is based on the popular anime BLEACH. Three Japanese companies selected (with 12 IPs in total) participated.

ChinaJoy Business Matching

The Japan Pavilion was exhibited at the ChinaJoy (China Digital Entertainment Expo & Conference 2021) Business Day in Shanghai, China. Staff at the venue introduced Japanese animation, video games and other IPs, helped with meetings, and introduced buyers. Although it was not possible to visit the venue from Japan, 14 companies with animation, games, and manga IPs had booths there, with over 1,000 visited the Japan Pavilion.

Perfect World Pictures Scriptwriters Business Matching

Aiming to create movies in China out of original projects from Japanese scriptwriters, a business matching event was held between Perfect World Pictures’ drama department, a large Chinese movie production company, and Japanese scriptwriters. Four scriptwriters from Japan participated in the event.

Asian Contents & Film market (ACFM) 2021 at the Busan International Film Festival Online

As part of the official market of the Busan International Film Festival, the Asian Contents & Film Market (ACFM) 2021, held along with the Asian Project Market (APM), we presented the new Japanesefilm projects by exhibiting VIPO booth online. Five film projects were pitched by their directors and producers to film distribution companies.

E-IP Market 2021 at the Busan International Film Festival Online

Seven companies participated in the official market of the Busan International Film Festival, E-IP Market 2021, to promote published materials such as books, e-books and scripts, to make them into films and other audiovisual media. Like the previous year, VIPO partnered with ACFM (Asian Contents & Film Market) and requested their support for our Japanese delegation. The seven companies carried out 83 business meetings in four days.

Korean Film Production IP Business Matching

This business matching event was for Japanese creators of novels, comics and other stories, with the aim of selling their stories to be made into films or TV series for the Korean audience. Three prospective Korean audiovisual production companies and 11 publishers and TV stations from Japan participated in the business matching event.

JMAP (Japanese Movie & Animation Pitching) Pitch Training & TIFFCOM Online Pitching

Live action and animation producers and directors aiming for international co-productions participated in an online pitching session at TIFFCOM, after participating in five lectures of pitch training prior to the event. There were four people with live-action films and another four with animation projects. Each pitch was given feedback by overseas professionals.

TIMM Collaboration GMS (Guild of Music Supervisors) Seminar vol.2 “Updates in the Music Sync Business of Film/TV/Games and Emerging Media, and How Best to Pitch Your Music”

Four experts in the music sync business shared their experiences in music supervising as part of the second panel from the USA’s GMS on the music sync business whose 1st panel was held in 2020.

International Film Festival Rotterdam, Producer Lab Rotterdam Lab 2022

Two producers recommended by VIPO were assigned to “Rotterdam Lab 2022”, the producer training program held in one of the most noteworthy film festivals in the world, “International Film Festival Rotterdam (IFFR) 2022”.

The Berlin International Film Festival and Market “Berlinale Co-Production Market Visitors Programme”

Five producers and directors from Japan participated in the Visitors Programme, a trial program of the Berlinale Co-Production Market, which is a platform where international producers, sales agents, and distributors gather for project pitch and networking with other potential international partners. It is a place where people can directly experience and learn about current market participation, negotiations, procuring funds and the latest trends in international co-productions.

Participation Support at Books at Berlinale

To encourage more participation of Japanese publishers in Books at Berlinale, a Book to Film market of the Berlin International Film Festival, we held three events. 1. Opportunity where they can listen to the sales pitches from other country’s publishers and publishing agents. 2. One-on-one online meetings with movie production companies overseas. 3. Orientation by Books at Berlinale’s representative, Henning Adam for Japanese publishers.

Asian Animation Summit (AAS)

Two Japanese companies participated in the 10th Asian Animation Summit (AAS), a business pitch event taking place in the Asia-Pacific region that is hosted by the organizer of Kidscreen Summit, North America’s largest kids’ entertainment market. The participants underwent a total of six online consulting sessions to prepare for pitching to four VIP buyers.

Japan Pavilion at Kidscreen Summit Virtual 2022

The Japan Pavilion was exhibited at Kidscreen Summit Virtual, North America’s largest kids’ entertainment market. This year was our fourth time participating in the market, and the pavilion provided a place for business meetings to promote Japanese kids’ entertainment contents to markets overseas. Nine Japanese companies had participated.

The 14th Trilateral Cultural Content Industry Forum

This forum is an international conference for the purpose of creating business opportunities between industries of Japan, China and South Korea, as well as the continual exchange of information regarding trends and content industry policies of the 3 countries. The participants were experts in the industry, technical organizations, governmental organizations and governmental organizations that oversee contents from each country, with China hosting this year’s forum. The first part was the governmental meetings, while the second part was a networking event among cultural digital corporations from China, Japan and South Korea. The networking event consisted of four parts: online streaming, immersion experiences, digital music and the anime industry. Companies participated had exchanged fruitful opinions about their industry.

ACBS (Asia Content Business Summit) Bangkok ASEAN Film Festival

Presentations and panel discussions were carried out alongside the Bangkok ASEAN Film Festival, which was held onsite in host country Thailand. The first part was the Country Report (Malaysia, Singapore, Hong Kong/China, Indonesia, South Korea). The second part was a panel discussion themed as “Going Virtual”. Each country brought their own speaker for the panel discussion, with one hundred people participating both online and in person.

ACBS (Asia Content Business Summit) at Hong Kong Filmart

An ACBS event was held at the Hong Kong Filmart online with the theme, “A New Era of Asia Co-production.” The first part was welcome remarks. The second part introduced “Co-Production Policy and Case Introduction,” where speakers from Japan, Singapore, Thailand, Malaysia, Indonesia, Saudi Arabia and Hong Kong talked about specific examples of international co-production. Speakers from Japan included the producer of Along the Sea, Kazutaka Watanabe and the deputy secretary general of VIPO, Toshifumi Makita, introduced Japan’s subsidy system and other topics to the other participants.

CoFesta (Japan International Contents Festival 2021)

The goal of this project is to efficiently share information overseas by connecting with a great, diverse set of Japanese content-related events both internationally and domestically. This project involves building a network of events related to Japanese contents, exploring open innovation practices that focus on contents, and sharing information within Japan and overseas. The goal is expanding the market for Japanese contents around the world. Due to COVID-19, many of the events have been hosted online as last year. Authorized events: 36 (seven have been cancelled this year)

Market Development

FY2022 Surveys and Research to Promote the Use of the Japan Location Database (In Collaboration With the JFC)

Sponsored by the Agency for Cultural Affairs, Government of Japan

1. Project Outline
This project uses the Japan Location Database (JL-DB) to consolidate and improves the searchability of location information accumulated and maintained by film commissions (FC) in regions throughout Japan. By doing so, we aim to promote filmmaking within Japan and encourage creative endeavors in Japanese cinema, as well as showcase attractive locations across the country.

2. Project Details
Following system upgrades we made in the previous fiscal year, including user interface changes and improvements to information published in the database, in the 2022 fiscal year we will primarily focus on developing and implementing functions for registered users (FCs across different regions).

Concurrently, along with examining and improving information published in the JL-DB about Japan’s filming locations and permits, we also aim to improve the domestic filmmaking environment. We will carry out training to strengthen the FC system, promote enhanced inter-regional cooperation and investigate the current state of FCs. In our research to make the database unique, engaging and easier to use, we will conduct the following activities (1) to (4).

Main Business Activities

(1) Research for and implementation of additional functions to the JL-DB system, as well as system operation and maintenance work and analytical surveys on utilization
・Review old functions and consider new functions to add to the system
・Work on adding these new functions
・Carry out system operation and maintenance work along with analytical surveys about the website

(2) Work related to surveys and other research to improve the data registered in the JL-DB
・Research and collect information on FCs to promote the use of the JL-DB.
・Collect the latest information relating to licensing procedures and how to share it

(3) Research and verification in order to strengthen the FC system to improve the filming environment
・Conduct training to strengthen the FC system.
・Promote the strengthening of inter-regional cooperation within the FC system.
・Conduct surveys on the current status of the FC system.

(4) Recommendations for strengthening the functionality of the JL-DB
・Report to the Agency for Cultural Affairs on the research stated above in (1) through (3) as needed.
・Present a proposal for strengthening the functionality of the JL-DB based on this research, after this has been discussed, conduct a test scheme and report the results to the Agency for Cultural Affairs.

For more information, please visit the JL-DB official website

Market Development

FY2022 Project on Piracy Control (Training Seminars)

Sponsored by the Agency for Cultural Affairs, Government of Japan

More copyrighted works are distributed internationally in our increasingly digital and networked world. Technological advancement has made it easier to reproduce works, meaning copyright infringing content is also distributed globally, resulting in severe damages to Japanese copyright holders. With this in mind, our project will aim to increase the effectiveness of piracy control in specific countries and promote the distribution of legitimate works. Specifically, the project will include hosting seminars for governmental organizations of specific countries and regions, as well as for Japanese companies and copyright holders, with topics to prevent infringement and promote the distribution of legitimate copies.

▼Project summary
Three seminars will be held in countries and regions in Southeast Asia where copyright infringement involving Japanese cultural content is significant, and an increase in consumption of Japanese cultural content is expected. The covered countries and regions will be Thailand, the Philippines, and Singapore. Due to concerns over the spread of COVID-19, the seminars will be held online.

In preparation for the seminars, we will have legal experts collect information on copyright infringement in Southeast Asian countries. We will share issues among the participating countries in Southeast Asia, as well as those in Japan, raise awareness about the issues in each country, and ultimately help pursue national interest.

Market Development

Japan Ambassador

Japan Ambassador

We mainly provide research services targeting foreigners such as surveys related to the content industries as well as other types of questionnaires.

If you have any questions or would like to delete your registration,please use the form below.

We may take some time to reply to your inquiries, we kindly ask for your patience.
Thank you very much for your understanding.

Inquiry form

Market Development

J-LOD (Japan content LOcalization and Distribution) Subsidy (2021)

J-LOD_ Logo

Sponsored by the Ministry of Economy, Trade and Industry


The purpose of this project is to promote the expansion of Japanese content abroad, boost the overseas expansion of related industries through the generation of interest in Japan, and attract inbound visitors, along with creating an ecosystem in which the content industry can have continuous growth.

1) Support for businesses that localize and promote content for overseas audiences
A portion of the necessary expenses related to content-driven localization and promotion when expanding overseas will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

2) Support for pitches to obtain funding from overseas
A portion of the necessary expenses related to procuring the required funds for full-scale production of content targeting overseas expansion, as well as expenses related to creating video pitches for license sales and partnership acquisition, will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

3) Support for entertainment businesses operating in the COVID-19 era
A portion of the necessary expenses will be subsidized for companies or organizations that engage in activities as follows, to reduce their cost burden.

• Expenses associated with diversifying revenue streams and enhancing customer experiences to secure new customers and business opportunities and to diversify and strengthen revenue, as well as expenses associated with transitioning to a new business model by holding events that use content from Japan
• Costs associated with canceling or postponing performances, exhibitions or amusement park and theme park events if they must be stopped due to events restrictions from a declared state of emergency or similar, as well as the costs in producing and distributing related event promotion videos for an overseas audience

4) Support for developing and demonstrating systems for the digital transformation of the content industry
A portion of the necessary expenses related to developing and demonstrating systems to streamline the process of producing and distributing content will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

5) Support for projects that create and promote story-based videos
A portion of the necessary expenses related to creating and promoting story-based videos for digital distribution will be subsidized for companies or organizations that engage in these activities to reduce their cost burden.

Market Development

Pilot Project on Location Incentive for International Audiovisual Productions

Sponsored by the Cabinet Office

Purpose of Business
Rebate to cover a portion of the cost of production and location for international films, TV, etc., in Japan.

Based on discussions held at the Public-Private Liaison Conference on Environmental Improvement of Filming Location, this project aims to demonstrate the actual effect of incentives for attracting large-scale overseas TV and film shot on location in Japan.  It is a pilot project by the Cabinet Office with the purpose of attracting international productions to film in Japan and creating success case examples, as well as quantitatively and qualitatively grasping the resulting effects on regional economic promotion.

Market Development

VIPO Integrated Support System (VISS)

VIPO Integrated Support System, VISS supports Japanese content businesses in expanding their global business options. It provides:
1) a list of buyers 2) a list of global events 3) a list of multilingual support businesses 4) a list of merchandizing agents 5) a list of broadcasters 6) information on co-producing support system by country 7) information on government regulations on expression by country 8) contract templates related to Chinese content.

Market Development

JACC® (Japan Content Catalog)


Japan Content Catalog (JACC®) is a database project that allows searching details and contact information regarding a variety of content genres such as 1) Movies, 2) TV Programs, 3) Music, 4) Scripts, 5) Locations, 6) Creators, 7)Books. With this all-at-once database searching system called “JACC®Search”, simultaneous search for information across multiple databases dedicated to different genres is easy and convenient.

Because JACC® supports search in both Japanese and English, it connects the content holders in Japan and interested parties overseas. JACC®Search has combined seven types of databases.

JACC®* official website:

* JACC is a trademark of ITSC Co., Ltd. registered in Japan Patent Office.

Market Development

JAPACON (Publishing information about Japanese contents)

In order to achieve the three objectives stated below, JAPACON will use social media to accumulate and publish information about a variety of domestic content. We are also reaching out overseas to promote Japanese culture and cuisine as well as media content.


  1. Supporting the distribution of Japanese content overseas
  2. Promoting “Cool Japan” overseas
  3. Promoting quality content from every corner of Japan within international markets


Market Development

Japan Book Bank, a published content catalog website for overseas users


The Japan Book Bank aims to promote the overseas development of Japanese published content by matching Japanese books and other forms of content with related overseas companies.

Overview of Japan Book Bank
Japan Book Bank is a website that allows users to search for Japanese published content. It was created for overseas publishers interested in translating and publishing Japanese published content, as well as for video production companies and producers who wish to make video works.

This site provides a catalog of Japanese published content that is readily available to be used as original works for translation and publication or visualization overseas.

Not only does the website provide a search function for content and copyright information, but it also implements an inquiry function so that inquiries can be made directly via the website.

Things you can do on Japan Book Bank

(1) Online catalog of Japanese published content
You can search in Japanese or English for Japanese published content in a wide range of genres. These are classified as follows:
Literary Collections
Paperbacks/Pocket editions
Children’s books/Young Adult Fiction
Craft and Hobbies/Art/Cook Book
Business/Economics, etc.
(Total of 16 genres)

(2) Information on copyright permissions by language
The site lists the available languages. You can use this site before your business meeting to make your meeting more efficient. Copyright information can only be viewed by people who have registered their IDs.

(3) Direct contact with publishers
Only people who have registered their IDs are able to make inquiries.

(4) Integration with the Japan Content Catalog (JACC®)
The Japan Book Bank is integrated with the Japan Content Catalog (, a database search system for movies, TV programs, animation, characters, music, games, scripts, location information, creators, and more, so that you can search for information on Japanese books and other published content registered within the Japan Book Bank on JACC®.
The registered trademark “JACC” is used with the permission of ITSC.

Japan Book Bank official website:

Market Development

Japan Creator Bank


Japan Creator Bank is a website where you can access information about top Japanese creators in the entertainment industry. This website features Japanese creators seeking to expand their career into the global market. Japan Creator Bank allows you to search for and contact creators with jobs and opportunities – perfect for those looking to work with Japanese creators.

Japan Creator Bank official website:

In March 2021, we added a function for viewing screenwriters’ proposals. Original proposals for visualization are provided in Japanese and English, and users can view a simplified version of a proposal without registering as a member. Currently, more than 60 proposals from active screenwriters working on movies and TV series are registered. We will continue to increase the number of proposals posted regularly and plan to post proposals from directors, producers and other creators, in addition to those from screenwriters. If you are looking for a proposal for a video work, please use this site.

Additionally, Japan Creator Bank is one of the databases within the Japan Content Catalog (JACC®), in which you can search for details of work done by the creators registered within the Japan Creator Bank.

※This website is run by the non-profit organization, Visual Industry Promotion Organization (VIPO). ※The registered trademark symbol “JACC®” is used with the consent of ITSC Co., Ltd.

Overseas Seminars and Events

VIPO promotes overseas businesses of content industry through market development seminars or business matching events by using our rich experiences and databases.


“Matching Forum (China)”

Chinese and Japanese content companies operating in China held presentations and panel discussions, and introduced the latest trends in China. Business cards were exchanged at the forum as well. It encouraged the promotion of Japanese content business in China.

"Matching Forum (China)"

“Localization Enterprise Business Matching”

Presentations and individual consultation meetings were held by localization companies with extensive overseas experience in the entertainment industry. Many Japanese content companies participated and business talks were actively held.

"Localization Enterprise Business Matching"

“Overseas Agent Business Matching Event”

Presentations and individual consultation meetings were held by overseas agents working with intellectual property. Many Japanese content companies participated, resulting in a meaningful business matching event.

"Overseas Agent Business Matching Event"